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In the past year, there have been 256 million online subscribers in China, according to research reports. Online ordering looks thriving, but the Nandu reporters before the survey found that many businesses feel more and more difficult to do business, the platform brings order, also diluted the price and profit; in addition to the position of the platform for breaking the "high priority Zuwang shop", but made a new ranking priority "pay promotion", which increases the burden for businesses; the establishment of a new profit model, but there is no reasonable profit distribution mechanism. At the same time, users who experienced the early dividends of the market also gradually found that the convenience and money saving takeaway quietly increased the price, and the distribution from "value-added services" to "paid" services gradually. Can not leave, but also gradually can not afford to eat. (yesterday "Southern Metropolis Daily")
Borrow a very formulaic, technology is always a double-edged sword, no innovation, absolutely perfect. At the same time, the takeout platform makes a series of problems, which is almost foreseeable. For example, large and thin, under the line, in many industries, this is the case. The most convenient way to make a quick breakthrough is to make a quick breakthrough. The most convenient way is to make a thin profit. The problem with the takeaway is that it is too short to feel the benefits of increasing sales, and it is very quick to realize that it is difficult to accept. And the most intuitive reason is that the subsidy of the platform has fallen and the service charge has gone up. This is the same as the consumer "can not get away from the takeout software, but also can not afford to eat" the same, good is it, the bad is it.
In this case, it doesn't matter if the business can choose to do it on its own. It is noteworthy that, according to the reporter's investigation, the fact is not the case. For example, some businesses have said they have received the request of the takeaway platform. If they want to operate on the platform, they must "sign the sole" with them. Previously, the export platform in Jinhua, Zhejiang, was suspected of unfair competition and was fined. This is an unbearable nature for small and medium businesses. In the restaurant industry homogenization of serious competition, especially the increasingly dependent on online sales situation, whether to platform this requirement or just quit, "large amount" to lose this bonus. Of course, there is no option to quit and disagree, and the platform that has been raised has already been the king, and the disagreement is to be forced to be cleared up.
It is more difficult for businesses to choose their own point. It is a "pay promotion" that has to face the platform. Although some platforms claim that they will ensure fair and reasonable ranking as far as bidding is popularized and keywords are popularized, a reporter survey shows that the pages of several platforms do not clearly distinguish between payment promotion and natural ranking. This also leads to small and medium-sized businesses in the payment of the platform service fees and promotion fees, and can not clearly see the promotion effect. In other words, the platform power is too big, the small and medium businesses lack the clear protection of rules, no game ability, promotion is actually a muddled account. After the elimination of regional differences, the main source of online catering is traffic. This worry will force businesses to enter the cycle of increasing promotional fees -- no benefit -- and continue to promote.
I agree with the report title, difficult to do takeaway business more and more like a siege, not in is not to trend, from the hot Internet business; stationed there after this or that kind of problem, may do more activities, more money, even in the sense of a platform to work. In my view, in addition to the online takeout platform, small and medium businesses have encountered similar puzzles in other e-commerce fields. When "signed exclusive" or "two choice one" prevails, traffic turns from honey to poison.
wholesale ribbon companies,trending today